Mixoligist Joaquin Simo

I had the pleasure of documenting Mixoligist Joaquin Simo for the “Creator Of” series I am doing with Pernod. Joaquin talks about the art of Mixology and also gives a breif history of Absinthe which was banned in 1915 in the United States and in most European countries. It was portrayed as a dangerously addictive psychoactive drug and blamed for the ills of society. This stigma contributed to it’s popularity with the art scene of it’s time. Very similar to the way marijuana is demonized and simultaneously heralded today. Check out the video along with the artist depictions of Absinthe from the early 20th Century.


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