VW Beetle “Bubble Boy”

This is one of my favorite commercials from the early 00′s. It is titled “Bubble Boy” and was a teaser for the new Volkswagon Beetle convertible. I love the soundtrack “Mr Blue Sky” by ELo. It is such a catchy upbeat tune that evokes memories of 1970′s Pop culture. For every office drone that ever wanted to break out of that “Groundhog Day” like routine this commercial is for you. The lighting and set design is very post-futurists, an effective way to convey the banality of corporate culture and the restraints of living a structured predictable life. Lots of 90° angles which I am compulsively drawn to and include often in my own videos. This adds to the feeling of being trapped like a mouse in a maze. It is as beautiful as it is depressing. Also take note of how the vintage retro pop music, vintage lighting and props directly contradicts the corporate setting. Evoking memories of the 60′s and 70′s when the VW craze was at it’s height. A time when Hippies embraced the brand as a symbol for “Free Love” and “Flower Power”. This corporate setting is just the setup that makes you want to break the routine, jump out of that maze and into a Beetle. What a masterful ad.

Enjoy
TrevzNewPop

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