Crazy Ones

One of my all time favorite commercials is titled Crazy One’s created for Apple in 1997. I can’t believe it’s already more than a decade since this first aired. Crazy Ones was a part of the bigger Think Different campaign created by TBWA\Chiat\Day.  To this day it resonates because of the simple idea that rejection of the status-quo is what pushes the human race forward.  I embedded the Crazy Ones ad below along with some of the Think Different print ads featuring historic figures.  The last image featuring President Obama was a mock up based on this campaign that I found amusing but appropriate.


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