At two separate events over the past week the Barcelona based clothing line Desigual gave away free clothes to the first 100 people that showed up in their Skivvies at their SoHo and 34th street stores. Over 500 folks showed up to the two events some as early as 1:00 am. It got tons of press and I was there to capture all the fun for the Desigual blog. So check out the video and go to the Desigual website for more info on their brand. Also props to the production team that put together two great events.
Man-Lai – Event Planning & Production
Spin Control – Event PR
Icube-newyork – Digital & Social Media Strategy
Thenewpop – Video Production