Chapter 3: The Videographers Not To Do List continued.
Last week in Chapter 2 I thought I would share with you some of the mistakes I made when I first started video blogging. This week I complete the list with the top 5 things to avoid. I’ve made many of these mistakes myself. Some because of my inexperience, others because of my ego and my stubbornness. I was able to learn on the job mostly because the competition was thin. Repeat these mistakes today and clients won’t be nearly as forgiving. As I have mentioned ad nausea, during the years 2005 – 2009 I was pretty much the only video blogger most of my clients new. Today most serious brands have their own list of go-to videographers. If you want to make the good clients notice you then you need to avoid mis-steps. This is the how to guide of what not to do.
5. It’s not about you The New Pop brand was built on the personal element of video/photo blogging. The stories we were telling were about the scene and our fascination with this unfamiliar world of highly ambitious, always cool, and mostly dysfunctional people. They opened their arms to us simply because our cameras fed their narcissus’s to be recognized in the new social media landscape. We went from outsiders, to sitting at the cool kids table over the course of a summer. Our aw-shucks sentiment easily found it’s way into our art. It was infectious, it was addictive. In the end our narcissism was as much in focus as our subjects’.
Tags: chapter 3