Who Needs Feedback?
This question isn’t as silly as it sounds. Just think back to the last time you got some criticism that you absolutely disagreed with only to find that following it vastly improved your work. If you are a working artist this happens all the time. Feedback is like gravity, without it your art loses it’s weight and drifts and drifts until you have no reference point to come back to. Listed below are a few pointers that help me out when it comes to feedback.
Avoid Negative Energy.
Avoid sharing your energy with people who are not on your wavelength. If you’re a sensitive artists avoid the cynics, if you’re happy optimist avoid the depressed pessimist. You may think they give you a counter-balance but the truth is they are probably curtailing you from fully expressing yourself and vice-versa. It took me almost 4 years to figure that one out.
Some people get caught up in soliciting feedback from a niche group of friends and associates. At some point you have to go outside your insulated world and take your work to a faceless mass or worse a corporate client. This feedback can be crude or even worse apathetic. Even if objective feedback from the masses is tough, if your work is of a high standard but polarizing, then chances are you are doing something relevant. This could be good for your art, but bad for corporations who tend to shy away from polarizing content. So what do you do?
When To Tune It Out?
So you have found your voice, you’re at the top of your game, and you’re pushing the envelope, but your corporate clients want you to tone it down. What do you do? I will pass on some words of advice given to me by a small cafe owner by day comedian by night a couple of years back. He said “do one for you, do one for them”. But that strategy may not work with all clients so I modified it a bit. My modified strategy is one in which I get one bread and butter client in my portfolio that pays the bills and I spend the rest of my time building relationships with clients that are more on my wavelength. As my portfolio grows so does my voice.
Next Friday: Cliches.
Trevor “Trevz” Bayack is a Brooklyn-born filmmaker who approaches his web pieces as mini documentaries. Recognized as a member of the 2008 URB magazine Next 100 for pioneering the “video blog” Trevz continually makes his pieces shorter, sharper and ever more shareable” Follow our twitter feed for more.