Ralphy Boy – “Peep Game”

In February of 2010 I got an email from an artist who called himself Ralphy Boy to shoot a music video for a track from his mixtape.  If you know me you know I rarely shoot music videos.  However In this email there was a genuine tone to it that peeked my interest.  The fact that he framed the project as a collaboration and also asked for feedback about his budget somehow made it not about the money for me.  What can I say I have a soft spot for talented folks with integrity.  Here is an excerpt from the email…

“I am sending this email in order to figure out how I can get you to help me shoot an acapella video (sort of like a promo video short) for a song of mine…My budget is about $—- for this. I really would like for you to help me shoot this so, if my budget isn’t enough please let me know.”

After meeting with Ralphy and listening to his music I was pretty impressed and together we decided to go on a 4 video journey with one main concept in mind…  Make each video better than the last.  In “Peep Game” the last of the 4, we wanted to convey the classic hip hop soundtrack with a contemporary visual feel.  Classic yet contemporary is how I define Ralphy’s sound and look.  The end result is a video that combined a little bit of the Social Media element, allot of style, and 3 of the 4 elements of Hip Hop.  Along with Ralphy’s charismatic delivery that evokes that old 80′s Hip Hop bravado and some clever animation I think we finished our 4 video journey with the best one yet.  Ralphy is a true original and ultra talented wordsmith and I am glad he decided to reach out to me with an email that day.  We will surely continue our journey to make each video better, in the meantime I present “Peep Game”

TrVZ