20
Jun 11

The Pursuit Of Cool – Teaser

From the same team that brought us Influencers comes a teaser for their next project The Pursuit Of Cool.  If you guys know me you might know that next to “POP” my Favorite word is “Cool,”  My third favorite word “Integrity” which according to this clip is cool again.  So there you have it, two of my three favorite words in one teaser.  As you can imagine I am looking forward to seeing the full length version.

TrVZ


 


18
Jun 11

Tiny Feature Saturday’s – Depth of Speed: Pangea

This week on TFS we present a new series titled “Depth Of Speed” courtesy of Hypebeast.com and director Josh Clason.  According to Josh this series was born from a desire of story, travel and a love of anything automotive related.  This first episode takes us to Salt Lake City, Utah and documents Andy Carter and his crew of Motor Bike enthusiasts known as Pangea Speed.  Director Josh Clason should be applauded for his montage during the second part of the piece.  Knowing when to shut up and let the visuals tell the story is an often overlooked skill in filmmaking.

Enjoy
TrVZ


17
Jun 11

The Videographers Guide to Not Falling On Your New Media Face – The New Media ad Model

Four years ago much of corporate America didn’t get social media particularly as it applied to video on the web. The very first videos I produced for marketing companies working in the fortune 500 sphere were internal videos used as either case studies or event recaps for their existing and prospective clients. They would never get published for public consumption. However in the last year or two corporations large and small are embracing the New Media ad model with branded videos directly targeted at the consumer. Here are some interesting stats courtesy of the The Business Of Fashion.

“According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone.”

Another interesting development that I have observed is that companies that previously only advertised in print, are embracing video marketing for the first time.  What is it about video on the web that excites marketing departments in a way that TV ads don’t?  Much of this is due to the lower budgets needed to produce and distribute web content, but also in many cases there isn’t the negative stigma that is associated with an old media commercial campaign.  I think there are two main reasons for this.

1. The web encourages user interaction where TV ads are annoying and obtrusive.

Much like print, Viewers are engaged in the experience, navigating to content that they find most interesting. In many if not most branded videos, the product placement is often very subtle if noticeable at all. One industry that is way ahead of the curve when it comes to branded video content is the always forward thinking high fashion industry. According to TheBusinessOfFashion.com

“fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films.”

This recently emerging category has been coined “Fashion Film.” Filmmakers like Ruth Hogden produce awe inspiring visual masterpieces like this video for Gareth Pugh S/S 2011 that serve the same function that a high end fashion show would but with a wider reach.

2. For the most part there aren’t any artistic restrictions placed on the content.

The web genre is redefining what it means to have branded video content. Without the 30 second limitation of conventional broadcasting, filmmakers have been freed to convey a message without restrictions. The end result are videos with little or no product placement like this recent posting for Vans or this one for Intel.  Or on the other end of the spectrum you will find videos that focus completely on the product but in a way that is a testament to its craftsmanship, like this one titled The Making of the Eames Lounge Chair. Videos like this tap into a previously undervalued consumer appetite for seeing craftsmen at work.

So What Does This Mean For The Videographer?

What photographers are to print, videographers are to blogs. The more aware you are of that dynamic in your relationship with brands, the quicker you will be able to adapt and cater your own personal brand to what your prospective clients need.

Next Friday – The Avante Garde Art of the New Media Videographer

Trevor “Trevz” Bayack is a Brooklyn-born filmmaker who approaches his web pieces as mini documentaries. Recognized as a member of the 2008 URB magazine Next 100 for pioneering the “video blog” Trevz continually makes his pieces shorter, sharper and ever more shareable” Follow our twitter feed for more.


17
Jun 11

American Apparel Commercial by Tony Kelly

Haaa, who knew American Apparel had it in them…

“On a makeshift dance floor set amongst a vast cityscape stand Jalen Testerman and Lil Demon, the world-renowned break dancers featured in Tony Kelly’s latest American Apparel commercial. The photographer has been the brainchild behind much of the brand’s imagery, this time shooting the American Apparel-clad youths in a humorous exhibition of wit and prowess.”

Source: HypeBeast

 

 

 


16
Jun 11

Wayback Thursday’s – Soled Out NYC 3

This week we navigate the Wayback Machine to August of 2007 downtown NYC and the Soled Out NYC3 episode. This event happened at the height of the sneaker/blogger culture led by sites like Hypebeast and Formatmag. Unlike today’s drab muted somewhat over-styled fashion palate, what stood out about this time was how colorful and fun it was. From the flyers, to the art, to the clothing, it seemed like everything was covered in bright day-glo paint splashes.  Boutiques like Sugar Headquaters, Reed Space, clothing lines like Rocksmith, King Stampede and 10 DEEP, and events like the Cut&Paste digital design tournament all promoted this colorful palate which in turn infiltrated the music, the art, the fashion, the photos and videos posted on this and other street blogs.  This video more than any other on TheNewPop, captured our experience with the fashion of that time.

Enjoy
TrVZ

Wayback Trivia: This episode was our introduction to the eclectic and sometimes hilarious Brad Digital who is the artist and designer behind the SoHo based Little Brooklyn art project.  Brad hijacked the hosting duties from Tone and we were happy to oblige.

Please excuse the video proportions due in most part to the implementation of a new player on the site.


15
Jun 11

Eric Elms: No Way Out – Video Recap

New York Artist Eric Elms recently had a show at the Galerie Lazarew in Paris.  Here is a video recap courtesy of Vans “Off The Walls TV.

Enjoy
TrVZ


14
Jun 11

Helen Mirren | Moma – Kandinsky

This folks at Lost & Found sat down with Academy Award winning actress Helen Mirren to discuss art, MoMA and more specifically the work of Vasily Kandinsky hanging at the MoMA. She really captures the browsing experience MoMA accurately.

Enjoy
TrVZ


12
Jun 11

Camerabag.TV – Harri Peccinotti

This is a preview of an upcoming episode from Camerabag.tv profiling photographer Harri Peccinotti. I can totally relate to his attachment to the tactile feel of paper and design. Someone once said that ‘drawing is the basis of every other art form.’ I strongly agree with this statement and maybe so does Harri.

Enjoy
TrVZ

Harri Peccinotti from camerabag.tv on Vimeo.


10
Jun 11

Etsy – Lacemaking in Lefkarka Cyprus

Usually today I would do our weekly Videographers Guide To Not Falling On Your New Media Face posting. However for the last week I have been visiting my family in Florida and it is impossible to do any writing with a house full of family around.  So today I will do a cool video post in it’s place.  This video by Alana Kakoyiannis for the folks at Etsy tells the story of a village of woman who have been passing on the craft of embroidering since the 15th century.  Due to machine-made replicas imported from abroad their craft is dying out.  My favorite shot is the one in which the old lady locks her gates with a ribbon.

Enjoy
TrVZ


09
Jun 11

Wayback Thursday’s – Love Brigade Episode 3

This week the Wayback Machine travels to September 2007 and one of the first brands we covered Love Brigade.  During the summer of 2006 I walked into the Love Brigade store on Haveymeyer a total stranger pitching a plan for bringing quality video coverage to indie artist and entrepreneurs. At that point I had been providing video coverage under the name thenewpopsensation to artists with in studio monologues and music videos, now I was ready to step it up with a branded documentary style video series.  I thought Love Brigade would be a perfect candidate to showcase what I was offering to potential clients.  It took almost a year from the first meeting to series launch to obtaining my first paying client.  This video (the third in the series) follows the Love Brigade crew to the NOLCHA fashion show. I find it fascinating to see how my storytelling technique has evolved from a slower paced narrative documentary style, to the fast paced brand friendly assortment of soundbytes and montages that it is today.

Enjoy
TrVZ

Wayback Triva:  Unlike today where my new clients are all referred to me via other clients, during the summer of 2006 I would go from store to store with my brochure pitching the idea for thenewpopsensation without much luck.  Thank god a new website was emerging on the scene called myspace.com.  This site allowed me to meet exponentially more people in a fraction of the time. As far as thenewpop is concerned this is when the New Media business model was born.