About

THE NEW POP recognized in 2008 by URB magazine as a “Next 100″ video blog pioneer

The New Pop is a cost effective video production company specialized in short form web videos.
Video on the web is today’s most powerful medium. It’s where users spend the majority of their time viewing content.  Online video requires a different skill set. It’s our sweet spot. We know how to keep online audiences engaged. We bring “the cool factor” to all our videos.

Our mission is to represent our clients messaging efficiently and artistically. We create stunning videos that won’t go out of style. Our quick turnaround is suited for clients looking to get content out fast without sacrificing quality. What more can you ask for?

PORTFOLIO:
Desigual “Undie Party” store launch event recap– Director, Editor; Leica “Artist Profiles” ongoing viral series – Director, Editor; American Airlines “Black Atlas with Nelson George” ongoing promotional campaign – Editor for New York, New Orleans, Alaska, Dallas; Pernod “Creator Of” 2010 viral series – Director, Editor; Universal Music Group “How I Got Over” viral series – Director, Editor; Pepsi “Southern Hospitality” Restaurant launch recap video – Director, Editor; Adidas “Legends” – In store product launch recap video – Director, Editor; Mountain Dew “Deathbowl to Downtown” event recap – Director; Heineken “Rock The Bells 2007” event recap – Director, Editor; Societe Perrier “Art Basel 2009” Event recap – Director Editor

ABOUT THE FOUNDER (TREVZ)

Trevor “Trevz” Bayack is a Brooklyn-born filmmaker who approaches his web pieces as mini documentaries. He transitioned from traditional filmmaking in 2005, to create thenewpop.com. He realized the material he was shooting needed to be online, immediately. Timing became everything. Trevz made a name for himself shooting raw, immersive footage of concerts, art shows, underground parties and more, culminating in 2008 with URB magazine recognizing The New Pop as a “Next 100″ video blog pioneer. The New Pop covers contemporary culture via visual reportage like nothing else online. Working through the transition from desktop to laptop to iPhone, Trevz continually makes his pieces shorter, sharper, and ever more shareable.

Email info@thenewpop.com for bookings

Trevz