Dec 12


Almost 100K video views later, our critically acclaimed video series THE VIDEOGRAPHERS GUIDE now has a printed component. Purchase our collectors edition handbook at our new website.


Sep 12

The Videographers Guide Episode 1 – The Music Video

The inspiration for this series came from a 19 part weekly on this blog titled The Videographers Guide to Not Falling on your New Media Face. Very early in the process I entertained the idea of turning the blog entries into a video series.

In January of this year I put the video production wheels in motion.  I had to take what was a highly personal blog series, and turn it into a more practical video tutorial without losing that personal and artistic element. So I decided to take my voice and replace it with the voice of industry experts, and to put a human face on my target audience by having a young “protege” represent them.  In episode 1 it wasn’t hard to find my protege.  Her name is Nasa Hadizadeh, a young artist/entrepreneur who I was meeting with regularly at a local Coffee shop to talk new media.

Nasa is the embodiment of today’s filmmaker. A Queens NY native, daughter of Middle Eastern parents, Nasa studied law in college, but right before taking the LSAT’s she decided to follow her childhood dream of becoming a filmmaker instead.  One day she picked up a camera and went to work. She had that All-American drive that makes this country the entrepreneurial capitol of the world. That is the embodiment of the American dream, and if nothing else this is what The Videographers Guide is about.

What I am hoping to accomplish with this series is to tell dozens of stories like Nasa’s through the eyes of young filmmakers chasing the American dream, while simultaneously providing a roadmap for them to follow. I want to pull back the veil that shrouds New Media by providing valuable information from other filmmakers who are on the front lines. The goal is to present this information in a compelling, stylistic way that is as informative as it is entertaining.


Aug 12

Is The Photo Portrait Booth an Effective Marketing Tool?

The fundraising efforts for our soon to be launched web series The Videographers Guide has inspired us to experiment with several fundraising techniques, most of which never really stuck. But there is one strategic approach we are focusing on that seems to be gaining some momentum…  Our Portrait for a Pledge booth has been the most effective tool both virtually and in the real world for raising awareness about our series.  Folks love getting our 4X6 glossy photos and we love taking their photos.  It combines the playfulness of a photo booth with the social media compulsion to share the photos which we also post on our Facebook page.

However despite my experience working with photo and video booths in the past, the challenges of making prints on site and getting folks to pledge to an art project is a challenge to say the least.  The learning curve is steeper than I expected.   From running out of supplies, to using the wrong printer for our flyers, to figuring out how many people we need on site, we spent most of the first few weeks tweaking and experimenting instead of shooting photos.  With the help of Cultured Productions, and my nephews, we are starting to figure things out.  After all if it was easy everyone would be doing it.  We still have allot to learn but hopefully this can be a fun long term solution for raising awareness.

Check out a few images from our pledgees.


To find out more about this series log onto the series website here.

Jul 12

The Videographers Guide – The Web Series (Kickstarter Campaign)

For a long time I have entertained the idea of taking my weekly blog series The Videographers Guide to Not Falling On Your New Media Face and turning it into a web series.  This January I put the wheels in motion and just completed the pilot episode.  The goal is to produce at least 6 more episodes but I need to raise some major funds to do it.  So I created my first Kickstarter campaign. So check it out and contribute what you can.  Also if you like the idea please share it with your networks. There are some pretty cool rewards for Kickstarting this project.


Jan 12

The Videographers Hierarchy of Needs – Where are you?

Around every New Year I like to take inventory of my career path.  I always seem to refer to Maslow’s Hierarchy of needs pyramid for guidance.  If you are not familiar with this study and you are too lazy to click through then you should know that Maslow conducted a landmark study that describes the stages of growth in humans. It is most identified with the pyramid he created to represent his findings.

I thought it would be fun to create a ”Videographer’s Pyramid” that would better represent those of us working in New Media but more specifically in the videography profession.  From the basic “Deficiency Needs” that form a solid foundation, to the higher “Being Needs”, where you build your self/brand image, where do you think you fall?  Have a look and feel free to give some feedback via our Facebook page.

As it turns out I am still focusing on the “Safety” needs.  I hope that sometime during the course of this year I can shift to the “Love & Belonging” needs.  God knows I need friends : (



Sep 11

The Videographers Guide To Not Falling On Your New Media Face – Signing Off

This is my last entry in The Videographers Guide series.  I have seen significant growth in my client base over the last year and I now find myself in a position where to maintain the level of quality that clients have come to expect from TheNewPop I have to manage my growth.  A task that I have found increasingly challenging in recent months.  As well as providing content for the New Media Geek set, this blog has been one of the primary tools of staying in touch with old clients and reaching out to new ones.  Now that I am shifting my focus from accelerated growth to managed growth the need for me to maintain the daily blogging schedule is not only no longer necessary, but it eats into time that can be better spent on new ideas and better videos.  As a result I am decreasing the number of times I publish on this blog each week.  The Videographers Guide as well as Tiny Feature Saturday’s will be the first casualties of this strategic and creative shift.

For those of you who have been following each new post and giving me feedback, I appreciate all the likes, comments and retweets.  I always held the belief that connecting with 10 people who get it is more artistically rewarding and financially beneficial than connecting with 200 people who don’t.  For the New Media videographers who used this guide as your blueprint for your fledgling careers in this emerging market, I have these final words;

Keep your overhead low, your spirits high, and remember that in the end you do this because you love it. If the love isn’t there it’s way to tough to find motivation to succeed without that passion. Enjoy the journey and don’t ever let a client convince you that you need them more than they need you.  


Jul 11

The Videographers Guide To Not Falling On Your New Media Face – On Time Is Late

Let me start by saying over the past month or so it has been increasingly difficult to post these Videographer Guide entries due to my recent workload, so until further notice I am going to make these shorter.  Maybe that is a good thing : )

There use to be a saying on the film sets I worked on – “Early is on time, on time is late, and late is unheard of“. To be fair I will mention that I am freakishly punctual.  In elementary school for two years in a row I literally won awards from the city of New York for not missing a day of school.  In 10 years of working on film sets where the start times were between 5AM and 7AM I was 5 minutes late twice. So when I say that it is hard for me to understand why people don’t simply use the strategy of delivering on time as a key strategy of success, you can understand that this is coming from the anal guy who is almost never late.

Does this work?

If you have ever had the privilege of working on the client side of the equation you will better understand why being on time is such a critical trait.  In my experience as a client most independent contractors will not only fail to deliver on a date but will fail to update you when they are late.  For some reason they don’t recognize that the client is relying on you so that they can deliver to their clients, who are probably relying on them to deliver to even more clients. How one fails to make this connection is beyond beyond.  But it happens many more times than it doesn’t.  I try to rationalize why one would exhibit such behavior.  Maybe they are a fan of Hollywood movies where the talented but temperamental artist climbs the ranks fueled by his bad boy aura.  Or maybe they have bigger fish to fry and the clients work falls through the cracks.  Or maybe they were raised by a pack of wolves who can’t grasp the concept of time.  Whatever the reason, the fact of the matter is that being on time is one of the more valuable traits you can have in your arsenal simply because so many others don’t.   If clients can refer to you as “The On Time Guy” trust me you will probably have a pretty strong portfolio.

Trevor “Trevz” Bayack is a Brooklyn-born filmmaker who approaches his web pieces as mini documentaries. Recognized as a member of the 2008 URB magazine Next 100 for pioneering the “video blog” Trevz continually makes his pieces shorter, sharper and ever more shareable” Follow thenewpop twitter feed for more.


Jul 11

The Videographers Guide To Not Falling On Your New Media Face – “It”

For the past three weeks I would wake up on Friday morning with the intention to publish a Videographers Guide entry on what is “it” and for the past three weeks I have failed to publish that article.  It seems appropriate since the highly desirable it factor has eluded description from folks who are much more eloquent than I am.  Who has “it”? Where do you find ”it”? How do you get ”it”? Questions that if answered can make a significant difference in revenue and relevance. Sadly for each of the past three weeks the best description I could come up with is some variation of ‘you know ”it” when you see ”it”.’ But alas here I am again, this time win or lose I am giving it (pun intended) my best shot.  Hopefully I can give a little insight about the Who, How & Where surrounding this age old phenomenon.

Who Has It?

In the documentary on Bob Dylan titled “No Way Home,” someone commented that ‘he (Dylan) just looked at you like he knew something you didn’t,’ That description accurately describes those folks who have “it”. There seems to be an effortless confidence that comes from being in on the joke.  As it applies to my profession, the filmmakers who seem to have “it” seem to do everything right.  From their framing, to their composition to just having a knack for being at the right place at the right time.  They seem to interact effortlessly with their subjects and manage their environments with effortless grace.  This person has an eye for what works and what highly desirable clients want.  What are their secrets?  For starters it might be comforting to know that such effortless grace takes years of hard work to achieve, and maintain.  Pentagram’s Paula Scher is known for how quickly she works and responds to her clients who feel like they are not getting their money’s worth by stating that “[Her Designs] are done in a second in 34 years… every experience and every movie and every thing of my life that’s in my head.”  It’s an eloquent explanation of what “it” is.  ”It” is the culmination of years of developing ones taste into an instinctive split second decision.  Malcolm Gladwell’s book Blink is a great read on this process.

How Do I Get It?

Early in my videography career I considered myself a person of good taste who had a good eye, however in hindsight I see that many of my videos left allot to be desired.  The footage was shaky, the sound was inconsistent, the editing was sloppy.  Today my work is much more polished, much tighter, and maintains a level of cachet that is also reflected in the quality of clients in my expanding portfolio.  So what happened? Experience is what happened.  The phrase There is No Substitute for Experience is one of the most accurate truisms there is.  Over the years I learned through observation, trial and error what is acceptable on a professional level and strived to replicate that in my work.  The time tested technique of copying.  Simply seeing what it is you like and reproducing it is how I got better.  Steve Jobs once said… “Good artist copy, great artist steal.” This phrase is brilliantly examined in a well thought out and entertaining web series titled Everything Is A Remix.

Where Do I Find It?

So what are some ways to find good material to copy.  I suggest that you develop a resevoir of material that you can resource on a regular basis.  My routine for this type of material sourcing has been a daily ritual for about 6 years.  I start my day between 6:00 and 7:00 am by browsing my favorite blogs and twitter contacts for material that gives me some insight into what is happening on the New Media front.  I have become pretty adept at quickly being able to parse the good from the bad from the ugly.  This is how I train my eye to recognize what ”it” is.

In the end just like there is no substitute for experience, there is also no substitute for talent.  Though it might be true that some people just have “it”, and some people don’t… in some ways the point of this article is to dispel the misconception that if you have “it”, you don’t need to work as hard at your craft.  The fact is the opposite is true… having “it” should be a launching pad for allot of hard work to come as well as platform from which you can begin to develop and train your eye.  And for those amongst us who just don’t have the magical “it” factor, you can always hire someone who does ; )

Trevor “Trevz” Bayack is a Brooklyn-born filmmaker who approaches his web pieces as mini documentaries. Recognized as a member of the 2008 URB magazine Next 100 for pioneering the “video blog” Trevz continually makes his pieces shorter, sharper and ever more shareable” Follow thenewpop twitter feed for more.

Jun 11

The Videographers Guide To Not Falling On Your New Media Face – The Avant-garde?

I have spent allot of time discussing the commercial side of New Media.  Giving advice and anecdotes about how to make it by crossing your t’s and dotting your i’s.  But what about the art?  In the end isn’t it all about branding through art?  New Media videographers are the latest vanguards of the filmmaking genre, arguably becoming the quintessential avant-garde artists of our generation.  Producing work that is both non-conformist and socially edgy.  

Some may argue that to be truly avant-garde one must totally disregard anything commercial.  I argue that this is not always the case. Was Henri_de_Toulouse-Lautrec any less avant-garde because his illustrations of French Bohemian lifestyle were advertisements for venues like the Moulin Rouge?  Was Helmut Newton any less of an avant-garde artist because he worked for French Vogue and Harper’s Bazaar?  I am aware that in most cases (present company included), other than the genre there isn’t anything particularly avant-garde about New Media content.  However every now and then I will find commercial work that pushes the boundaries and should be considered avant-garde. Here are a few examples…

Marcelo Burlon: “Marcelo Does Milan” – This video originally published on The New York Times website profiles the editor in Chief at Rodeo Magazine Marcelo Burlon. I love the way Marcelo and his circle of friends and artists embrace and own their inner Zoolander.

Cass Bird: “Sophomore” – This film made for the Sophomore brand is a fascinating look at local NY kids hanging out in Coney Island. There is a unpretentious unapologetic confidence that jumps off the screen and draws you in by giving us a refreshing look at NYC on one summer day.

Ruth Hogben: “Gareth Pugh S/S 2011″ –  This Fashion film Starring Kristen McMenamy directed by Fashion Film pioneer Ruth Hogben’s captivated hundreds of editors, buyers and other industry insiders at Paris Fashion Week, where it was projected at giant scale in the Palais Omnisports in Bercy.

Merlin Bronques: “London Fields” – The photographer behind the Hipster blogging site Lastnightsparty has been directing videos for quite some time now.  His eye for capturing the cool and the sexy in a non sequitur format is the embodiment of the New Media avant-garde artist.

Hopefully you found this post as inspiring and informative as I did.

Next Week: How do I get “it!”

Trevor “Trevz” Bayack is a Brooklyn-born filmmaker who approaches his web pieces as mini documentaries. Recognized as a member of the 2008 URB magazine Next 100 for pioneering the “video blog” Trevz continually makes his pieces shorter, sharper and ever more shareable” Follow thenewpop twitter feed for more.

Jun 11

The Videographers Guide to Not Falling On Your New Media Face – The New Media ad Model

Four years ago much of corporate America didn’t get social media particularly as it applied to video on the web. The very first videos I produced for marketing companies working in the fortune 500 sphere were internal videos used as either case studies or event recaps for their existing and prospective clients. They would never get published for public consumption. However in the last year or two corporations large and small are embracing the New Media ad model with branded videos directly targeted at the consumer. Here are some interesting stats courtesy of the The Business Of Fashion.

“According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone.”

Another interesting development that I have observed is that companies that previously only advertised in print, are embracing video marketing for the first time.  What is it about video on the web that excites marketing departments in a way that TV ads don’t?  Much of this is due to the lower budgets needed to produce and distribute web content, but also in many cases there isn’t the negative stigma that is associated with an old media commercial campaign.  I think there are two main reasons for this.

1. The web encourages user interaction where TV ads are annoying and obtrusive.

Much like print, Viewers are engaged in the experience, navigating to content that they find most interesting. In many if not most branded videos, the product placement is often very subtle if noticeable at all. One industry that is way ahead of the curve when it comes to branded video content is the always forward thinking high fashion industry. According to TheBusinessOfFashion.com

“fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films.”

This recently emerging category has been coined “Fashion Film.” Filmmakers like Ruth Hogden produce awe inspiring visual masterpieces like this video for Gareth Pugh S/S 2011 that serve the same function that a high end fashion show would but with a wider reach.

2. For the most part there aren’t any artistic restrictions placed on the content.

The web genre is redefining what it means to have branded video content. Without the 30 second limitation of conventional broadcasting, filmmakers have been freed to convey a message without restrictions. The end result are videos with little or no product placement like this recent posting for Vans or this one for Intel.  Or on the other end of the spectrum you will find videos that focus completely on the product but in a way that is a testament to its craftsmanship, like this one titled The Making of the Eames Lounge Chair. Videos like this tap into a previously undervalued consumer appetite for seeing craftsmen at work.

So What Does This Mean For The Videographer?

What photographers are to print, videographers are to blogs. The more aware you are of that dynamic in your relationship with brands, the quicker you will be able to adapt and cater your own personal brand to what your prospective clients need.

Next Friday – The Avante Garde Art of the New Media Videographer

Trevor “Trevz” Bayack is a Brooklyn-born filmmaker who approaches his web pieces as mini documentaries. Recognized as a member of the 2008 URB magazine Next 100 for pioneering the “video blog” Trevz continually makes his pieces shorter, sharper and ever more shareable” Follow our twitter feed for more.