TrevzNewPop


18
Feb 10

The Digital Magazine War is On!

Thanks to the folks at HypeBeast, for the third time in a month I have seen some prototype of the future of the Digital Magazine format. So I am making it official, I am calling it… The age of the Digital Magazine has officially arrived! You heard it here first. This week Adobe throws it’s hat in the ring with their version of the Digital Mag. How it matches up against the contenders remains to be seen? Will the front runner iPad take the title? Will underdog Bonnier steal the throne? Or will Adobe make another splash? (You flash geeks probably caught that reference.) Personally my favorite is the Bonnier device. It’s more elegant, smaller, has better graphics, and had the best video presentation. Yes that counts in my book. Check out the Adobe video below and do your own comparison. I included links to the other devices beneath the last embed. I also included a scene from Minority Report 2002. It’s the first time I remember thinking how cool would it be if they could invent a Digital Magazine/Newspaper like the one in that scene. Who Knew?

Enjoy
TrevzNewPop

iPad
Bonnier


5
Feb 10

Protected: The Roots “How I Got Over” Webisode 1

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4
Feb 10

VW Beetle “Bubble Boy”

This is one of my favorite commercials from the early 00’s. It is titled “Bubble Boy” and was a teaser for the new Volkswagon Beetle convertible. I love the soundtrack “Mr Blue Sky” by ELo. It is such a catchy upbeat tune that evokes memories of 1970’s Pop culture. For every office drone that ever wanted to break out of that “Groundhog Day” like routine this commercial is for you. The lighting and set design is very post-futurists, an effective way to convey the banality of corporate culture and the restraints of living a structured predictable life. Lots of 90° angles which I am compulsively drawn to and include often in my own videos. This adds to the feeling of being trapped like a mouse in a maze. It is as beautiful as it is depressing. Also take note of how the vintage retro pop music, vintage lighting and props directly contradicts the corporate setting. Evoking memories of the 60’s and 70’s when the VW craze was at it’s height. A time when Hippies embraced the brand as a symbol for “Free Love” and “Flower Power”. This corporate setting is just the setup that makes you want to break the routine, jump out of that maze and into a Beetle. What a masterful ad.

Enjoy
TrevzNewPop


31
Jan 10

Scott Brown skit on SNL

I have been tuning into SNL since the days of Eddie Murphy. Easily its the most loyal I have been to any show in my lifetime. If I am home on a Saturday night, you can be sure I will be dialing in SNL at 11:30. As you can imagine a show with such a long history will have it’s lulls and its high points. 2008-2009 was one of SNL’s best years on record mostly due to the election. But since then it has been a major bore. last night I fell asleep watching SNL. Today I saw a blog post about a Scott Brown piece that aired as I lay sleeping. It featured Jon Hamm as Scott Brown and is one of the funniest I have seen in a long time. Wish I caught it Live. Anyway here it is.

Also check out the interview Texas and I did for URB Mag with SNL featured player Fred Armisen (who is also in the piece above playing Congressman Barney Frank). Fred Armisen was one of my favorite interviews.

TrevzNewPop


29
Jan 10

Mixoligist Joaquin Simo

I had the pleasure of documenting Mixoligist Joaquin Simo for the “Creator Of” series I am doing with Pernod. Joaquin talks about the art of Mixology and also gives a breif history of Absinthe which was banned in 1915 in the United States and in most European countries. It was portrayed as a dangerously addictive psychoactive drug and blamed for the ills of society. This stigma contributed to it’s popularity with the art scene of it’s time. Very similar to the way marijuana is demonized and simultaneously heralded today. Check out the video along with the artist depictions of Absinthe from the early 20th Century.

TrevzNewPop


27
Jan 10

iPad. Big Fuckin Deal!

I am a big fan of the iPhone, and today’s iPad unveiling was a huge letdown. It’s a big iPhone. It falls somewhere between the iPhone and a Laptop. Guess what? It also falls somewhere between me wanting to pay for it, and ever actually paying for it. I’ll use my iPhone as my mobile device, and my laptop for the heavier lifting. This has no home. That Verizon misfit commercial where the iPhone lands on the isle of misfit toys would be more fitting for this device.

I prefer to use something like this. Check out this product by Bonnier

Mag+ from Bonnier on Vimeo.

TrevzNewPop


25
Jan 10

The Anatomy of Cool

It always fascinates me when something considered cool generations ago becomes vintage cool for a contemporary generation. Often the past is a great indicator of what will be cool in the future. Go back around 20 years and you will often find indicators of the trends of today. That 20 year window leaves a great un-mined resource of vintage films, fashion and music to be re-examined and re-packaged for today’s generation. I would like you to consider another film that falls out of this 20 year pattern of appreciation.

The film “Anatomy Of A Murder” (1959) is an American trial court drama directed by Otto Preminger. This film is known for being one of the best trial movies ever made. What stood out to me and most critics of the time was how it incorporated jazz in the musical score. It was the first film to extensively do this. The use of what was the alternative music of the time was a novel approach. The Jazzy opening sequence with music by Duke Ellington and artwork by Saul Bass also added to the cool aesthetic. Imagine yourself as a teenager 1959 not knowing much about what is going on in contemporary pop culture and then you see this trailer or this poster. You may say to yourself ‘This ain’t your daddy’s music,’ and suddenly you wonder about the world outside of your small middle American town. Sound familiar?

Check out the embed below, and if you get a chance to see the movie on TCM or pick it up on Netflix I do recommend.

Enjoy
TrevzNewpop


23
Jan 10

Revolutionary Road

Last night I found myself watching “Revolutionary Road.” It is an adaptation of the 1961 novel of the same name by Richard Yates starring Leonardo DiCaprio and Kate Winslet. It’s a dark commentary on American life in the 1950s and had some stunning performances and beautiful photography. The performance I found most captivating was the portrayal of John Givings by Michael Shannon. He was nominated for the Academy Award for Best Supporting Actor for this role. The scene below was the best in the film. Michael Shannon’s character is a former mathematician who is now under psychiatric care in a mental institution. His character is the voice of truth in this film. As I start to shoot and write myself I am beginning to view films in a completely different way, with a new appreciation for how writers use characters to make their points. I notice how multiple characters are used to convey the message of a single voice. I see subtle ploys who’s genius are revealed only upon dissection. I see the dance, the give and take between the communicator and receiver. In the scene embedded below notice how Yates uses the Michael Shannon character to say what Leonardo DiCaprio and Kate Winslet are thinking but to afraid to say. The couple played by Leonardo DiCaprio and Kate Winslet planned to move to Paris to escape the mundane suburban life. A trip that Leonardo’s character was much less excited about than Kate’s character. A trip that gets cancelled because Kate’s character becomes pregnant by Leonardo’s. Take a look at how this scene plays out.

Michael Shannon makes two appearances in this film, and in both cases Yates uses his character to move the story along by stating the truth. To have the characters get to the truth themselves would have lengthened the storyline. As an editor I appreciate the value of shortcuts. Some may argue that it is an easy out. I say it is unless it is artfully done. In this case it is.

One other note about this scene. The framing is genius in it’s simplicity. The balance achieved by the straightforward composition may look elementary at first glance, but takes an artful eye and courageous spirit to pull it off. Ask yourself would you frame it with such simple composition? With millions being invested in this film would you be tempted to try and make it more complex? Or would you trust that such a simple composition could carry such a heavy scene?

If you want to see more it is currently available on HBO or you can grab it on netflix.

TrevznewPop


19
Jan 10

The Naked City – Williamsburg Bridge 1948

The film “The Naked City” is a 1948 black-and-white film noir directed by Jules Dassin. The movie, shot in documentary style, was filmed on location on the streets of New York City. It is known for having one of the more famous quotes in movie history. “There are eight million stories in the Naked City; this has been one of them.” I actually watched this entire film just to hear this quote in context after hearing it out of context my entire life.

One scene that I took note of during this film was the final chase scene on the Williamsburg Bridge. The transformation of the Williamsburg Bridge from then to now is pretty fascinating. The West bound side has incoming and outgoing traffic, and the current eastbound side has a stairway that leads to the walkway. The most striking difference is how folks back then (Assuming that this portrayal was true to life.) utilized the Manhattan side walkway as a park. You can see kids rollerskating, jumping rope, playing marbles, etc. The only bridge in NY that bears any resemblance to that now is the Brooklyn Bridge. However the Williamsburg Bridge 1948 seems to have been a playground for locals as opposed to the tourists who cross the Brooklyn Bridge now. Also fascinating is how little Delancey street has changed. Haha.

Another interesting note about this film. The visual style was inspired by the New York photographer Weegee who published a book of photos of New York life entitled Naked City (1945). Weegee was known for his stark black and white street photography. Check out the embed below that has both the Williamsburg chase sequence and the famous quote. And if you get a chance see this film by all means do. It pops up on TCM every now and then or you can order it on Netflix.


18
Jan 10

“Sweet November” 1968 Bohemian Brooklyn Hipster Love Story

Last Sunday while the Arizona Cardinals and Green Bay Packers were playing one of the most exciting games in NFL playoff history I found myself surprisingly switching between this incredible game and the TCM airing of the film “Sweet November”. When I first stumbled on it I had no idea this was a remake of the 2001 film starring Keanu Reeves and Charlize Theron bearing the same name. I fell asleep watching the remake on HBO a few weeks earlier. What drew me into the original film was it’s commentary on the beat generation and it’s 1968 beautiful portrayal of my native Brooklyn. It also had a carefree charm that drew you in only to surprise you with a more ominous plotline. Wikipedia description: “Charlie Blake is a fanatical business man. He meets Sara, a woman very different from anyone else he has ever met. She beguiles him and convinces him to spend a month with her on the promise that she will change his life around.” It’s also worth noting that Sara convinces Charlie to stay under the condition that at the end of the month he will leave no questions asked. Inevitably and quite predictably Charlie falls in love with Sara and tries everything he can to convince her to let him stay longer, even going as far as changing the dates on the calendar just to buy him a couple of extra days. After numerous failures Charlie comes up with a clever and touching plan to try and win over Sara’s heart so she will allow him to stay past his alloted time. Scene posted below:

The plot twists are quite surprising, and it gives keen insight into the bohemian “hipster” lifestyle of the time. I highly recommend watching the rest of this film if you get a chance. It doesn’t seem to be available on Netflix but you can purchase it on the TCM website. As for the remake, I would not recommend it at all. Seemingly there is a touching ending in the remake that may have changed my view had I not fallen asleep. But the point is I FELL ASLEEP! Plus It was universally panned by fans and critics alike. According to wikipedia “Due to the poor response the film received from critics it was nominated for Worst Remake or Sequel and both Reeves and Theron nominated for Worst Actor and Worst Actress at the 2001 Golden Raspberry Awards.” So save yourself the headache and enjoy the original instead.

TreVzNewPop