29
Sep 11

Wayback Thursday’s: Miami Art Basel 2008 – Part 3

This week on Wayback Thursday we bring you the final chapter in the Miami Art Basel series. You would be amazed at how easy it is for the art to become an afterthought at an event like this. This wasn’t the case for my running mate Louisa B and I. After lots of bar hopping, sun bathing and run in’s with fellow New Yorkers, we managed to take in some of the amazing art.

Enjoy
TrVZ


22
Sep 11

Wayback Thursday’s: Miami Art Basil – Day 2

Here is the second part of the Road Team series in which I spent the week at Art Basel Miami 2008.  In this episode I interview Jose Parla at the O.H.W.O.W. Gallery while A.R.E. Weapons performed inside.  Afterwards I headed over to the Puzzlement Gallery and ran into my friend from New York Louisa B who would end up being my running partner for the rest of the week.  Tune yards who I ran into on day one provides the soundtrack.

Enjoy
TrVZ


15
Sep 11

Wayback Thursday’s – “The Road Team” – Miami Art Basel Monday

This week we take the Wayback Machine to December of 2008 Art Basel Miami.  I had a series on TheNewPop called The Road Team in which I would document my travels.  On this occasion one of my clients called me while vacationing in Florida to see if I was available to shoot Miami Art Basel.  They needed b-roll for internal use but in typical New Pop fashion (circa 2005 – 2008) I decided to edit 3 episodes and a teaser for this trip. The resulting series captures what was the most fun I had over the course of one week as a filmmaker.

Enjoy


01
Sep 11

Wayback Thursday’s 2008 – Electric Punnany

This week we take the Wayback machine to August of 2008 and Electric Punanny at Sway.  For a couple of years Sway was the place to be on a Monday night.  Roxy Cottontail who was the personality behind Sway hired my former partner Tone as the in house photographer.  During Tone’s residency Sway went from being a nice mellow place to hang out on Monday’s, to a booze and drug filled affair with some of the dirtiest dancing ever documented on camera.  Eventually Tone partnered with Jasmine Salano and Melo-X to form their own Sway party and called it Electric Punanny.  Spinning a combination of Electro and Reggae that turned up the dial up on grit and grind scale past 11.

Now all this time despite many invites from Tone I had yet to head out to Sway myself.  I just assumed that Sway would always be there and I would get around to it.  Plus after years of seeing this amazing world through Tone’s eyes, I wanted to make sure that if I go I would be ready to tell the story the way I thought it needed to be told.  The resulting video was one in which I captured the dark, grinding, heartbeat that existed inside the walls of Sway, as well as the colorful lively energy that took place right outside it’s doors.  To this date it is one the best event portraits produced on this site.

Enjoy
TrVZ

Wayback Trivia:  In the months following the Electric Punanny video Tone started a video series titled Sway Kids.  It is a brilliant series that captures the world outside of Sway in a non sequitur staccato stream of thought style.  He probably didn’t know it then but this series documents the last days of the golden years (and I do mean years) of that legendary weekly party.  


25
Aug 11

Wayback Thursday’s 2007 – Down And Derby Rollerskating Party

Out of the hundreds of videos that I made during those early party days at The New Pop there are 3 or 4 that will always hold a special place in my heart. This is one of them. The event was called Down & Derby and it was one of those events in which the incredible buzz would only be exceeded by the energy of the night. Organized by Vince Masi this event was a masterstroke of sorts, Vince combined a roller derby vibe with the popular American Apparel hipster style that was at it’s high point 4 or 5 years ago.  It was as if Vince gave the hipster set a venue in which they could parody themselves (you will never get them to admit this of course) and exhale if just for one night.  The week leading up to the event, even the coolest of the cool were calling me trying to get on the guests lists. And from the moment we arrived at the venue Studio B (the hot venue in Brooklyn at the time) there was a palpable energy in the air and a line that went down the block for most of the night.  So many of our new friends from the scene were in attendance. There were DJ’s, musicians, bloggers, fashionistas, promoters, and if you weren’t there, you probably heard about it and regretted missing it.  It was the place to be that night, the photos and video Tone and I captured still holds up as some of the best I remember.

Enjoy
TrVZ

Wayback Trivia: The last scene in this video in which Tone tosses New Pop stickers in the air was our little experiment in Hipster complacency.  The resulting smugness exhibited by the folks who we knew would detest our attempts to make them exert any unnecessary energy or public displays of excitement could not be scripted any better.  The audio and visual reactions from those on and off camera are like a scene from the IFC hipster parody show Portlandia.  Even more credit to Vince for getting these very same folks to put on the skates, drop the ‘tude and party!


11
Aug 11

Wayback Thursday’s – URB Next 100

This week we take the Wayback Machine to March of 2008 and what was one of the more memorable days at The New Pop.  URB magazine one of the more respected voices on independent culture at the time put The New Pop in their URB Next 100 issue.  This is their list of artists and organizations that they think are the most relevant in indie culture.  It was the Fortune 500 for the indie set who’s alumni include folks like Bloc Party, M.I.A. TV On The Radio, and in our issue right above us an unknown rapper with a funny name, Kid Cudi. I had been a huge fan of this list since the 90′s,  so when on an early Sunday morning out of the blue and without any warning I received a text from a colleague congratulating me on making the list I couldn’t believe it. That morning I had a shoot with my partner Tone and we decided to scavenger the city for the magazine later joined by our third partner Texas.

What I find intriguing about this video is that it captures that old school fascination with print that is rapidly fading away.  The same thing is happening with TV today.  A few years ago it was something special to see yourself on TV, today kids place more value on getting 1,000,000 hits on youtube or trending on twitter.

Wayback History: A couple of years after we made this list, URB magazine fell victim to the wave of misfortune that was hitting the print industry shutting down their monthly and moving their operations online.  New Media outlets like Pitchfork and The Hype Machine replaced Old Media established voices like URB as the authoritative voice on the indie music scene.  Ironically our online magazine model was the writing on the wall for many print publications to follow.  

TrVZ


04
Aug 11

Wayback Thursday’s 2007 – Korrupt

This week we take the Wayback machine to sometime around December 2007 and the Korrupt 4 party at Club 205. The level of interactivity and engagement in our old party videos was something to behold. The fact that I went through the trouble of buying a whiteboard and approaching people to write their thoughts on it throughout the night gives you an idea of my commitment to making our videos unique and fun. The very idea of me doing something as interactive today mortifies me… Well actually it mortified me back then too.

Enjoy
TrVZ

Wayback Trivia:  This video gives us some interesting insight into what was happening in the world at the time with references to the World Cup, immigration, and the race for the Democratic nominee between Obama and Clinton among other things that includes a prediction from photographer Kareem Black that Obama Will Win!    


21
Jul 11

Wayback Thursday’s 2007 – Frenchies Gym

This week we take the Wayback machine to December of 2007 and one of the more popular episodes posted on this site Frenchie’s Gym.   Frenchie who has been in the neighborhood for almost 40 years has seen his rents rise dramatically partly due to gentrification.  The locals who view Frenchie as a father figure do what they can to support him.  Sure Frenchie doesn’t have the amenities like TV’s, Air Conditioning, or Aerobic classes, but what he lacks in perks he more than makes up for in love.  There aren’t any gyms I know of where members spontaneously shout out to each other… “Papi, I Love You!”  I have been a member of this gym since 2007 and there were times when I stopped going due to laziness or tight finances, and each and every time after a few weeks I would get a call from Frenchie telling me to get my ass in the gym or to pay when I can.  A true Williamsburg icon.

Enjoy

Wayback Trivia; Frenchie still remains open but the struggle continues month to month.  If you are interested in joining Frenchie’s gym his daily and monthly rates are super affordable.  Located at 303 Broadway it’s worth the visit. Or you can call and speak to Frenchie yourself – (718) 384-9461 It’s worth it just to hear Frenchie answer the phone.

 


14
Jul 11

Wayback Thursday’s: The Godfather Of Graffiti – Seen

This week we take the Wayback express to June of 2007 and one of our first artist profiles with legendary graffiti artist Seen.  Up until then TheNewPop episodes consisted of mostly parties and musician profiles. For this episode Tone who was on assignment to shoot Seen for Peel Magazine asked me if I would like to come along and do an interview that we could post on our blog. Knowing who Seen was and dying to document a visual artist I jumped at the chance to have a graffiti pioneer appear on our site.  In this interview Seen talks about his struggle to express himself as an evolved artist and not just a “graffiti” artist.

Enjoy
TrVZ

Wayback Trivia: As in this episode, in the early days we would take advantage of any opportunity to turn a gig into a New Pop Episode.  Utilizing this strategy allowed us to land interviews with artist like Wyclef Jean, Kid Cudi, Rapheal Saadiq, The Roots, Fred Armison and others.



07
Jul 11

Wayback Thursday’s – Pop Life!

This week we take the Wayback machine to October of 2007.  As we were approaching the end of our first year as thenewpop.com I decided to put together a montage video highlighting some of the memorable moments from that year.  I titled it “Pop Life” and used the Prince song of the same name as the soundtrack.  (This version is actually the revised version done in early 2009 to include a few clips from ’08)

Looking back now it is fascinating to see just how much fun we were having on a weekly basis and just how much partying we were doing.  I think it is safe to say that between the three partners at the time (Tone, Texas, and myself (Trevz)), we were out 6 or 7 days a week and publishing our own content more days than we were not. It isn’t often in one’s life that you know you are living in a special time while you are living it.  We all knew it then and we kept our cameras rolling. The more time that passes the more treasured those memories become.  I am very excited for the filmmaking experiences that lie ahead, but I truly doubt I will ever have as much fun and meet as many new friends as I did during those first few years at The New Pop.

Enjoy
TrVZ

Wayback Trivia: As you can see on the page, we were still advertising ourselves as an “online video magazine,” A term that if it did exist, I wasn’t aware of at the time.  Today calling yourself an “online video magazine” is a bit passe since just about anyone who is serious about new media incorporates video into their content.  Back then we were one of a kind. I’m jus’ saying.