Dec 10

Tiny Feature Saturdays – Pentagram’s Paula Scher

Revealing insight into the process of designer Paula Scher who is responsible for many of the iconic ads and logo’s that surround us. ┬áHer portfolio includes The Public Theatre ads including Bring in ‘da Noise, Bring in ‘da Funk, the Citibank Logo and the Time Warner Jazz Center logo among many others. ┬áScher is known for how quickly she works and responds to her clients who feel like they are not getting their money’s worth by stating that “it’s (Her Designs) done in a second in 34 years,” Learn more about her process in this informative and well produced interview directed by Hillman Curtis courtesy of Wallpaper magazine.